If you are a Knicks fan you might know that the original and still official corporate name of the basketball team is the New York Knickerbockers. You might even know that “Father Knickerbocker” dribbling a basketball was the team logo from 1946 to 1964. But who was the real Father Knickerbocker?

Herman Knickerbocker was from an old Dutch New York family. As a young lawyer, he befriended the struggling writer Washington Irving. In 1809, Irving pulled off the 19th Century equivalent of a viral media stunt. Borrowing the name of his friend, he placed several missing persons advertisements in New York newspapers saying he was looking for Diedrick Knickerbocker, whom he described as a Dutch historian missing from a Manhattan hotel. Posing as the hotel proprietor he said Knickerbocker had left behind a manuscript, which he would publish if the man did not come forward. The story of the missing historian created a buzz. On December 6, 1809, Irving published A History of New York from the Beginning of the World to the End of the Dutch Dynasty by Diedrich Knickerbocker. The book was a satirical look at the history and politics of New York and America, and it was an instant success.